The implications of culture on development of regional marketing strategies - Essay Example Consumers in economies where the financial condition of the region is only developing are relatively more inclined towards considering the price before they consider the brand of the product or service. It is can be observed in this case that the economy of the region has a widespread influence on consumption behaviours. It would therefore be a question to consider whether or not the cultural values of a region, which are just as widespread and more deep-rooted, influence consumer consumption and the consumersâ€™ responses to the market as well. The study performed by Merrilees, McKenzie and Miller was one that was based on the differences between consumer responses to the practice of retailing across different cultures. It was found that the "cultural factors seem to be important in explaining the differences across the two countries... Retail marketing strategy needs to tailor itself to these different market needs, though the likeliness is that the Estonian situation will gradually evolve toward the Canadian one and Estonian retail strategy will have to be flexible to eventually move in that direction"2. While the above statement appears to have provided a comprehensive illustration of the findings of the research, it can be observed that there is room for the evaluation of the consumersâ€™ responses to marketing across differing cultures. A research conducted by Laroche found that culture plays the role of a differentiator between the usages of mechanical avoidance methods across consumers of different countries. The research suggested that even though marketing and promotion is subjected to negative mechanical avoidance, the exercising of behavioural avoidance towards marketing and promotion was found to be reliant on the culture of the respective country3. Laroche, and Cleveland and Laroche believe that culture holds a position that is of undeniable relevance when considered for its influence on the decision making process that consumers
12/16/2019 0 Comments
Working In Business - Essay Example
The values of person determine the type of worker the person will become once he / she reaches the job marketplace. Iâ€™m a dedicated person that pays attention to details and I understand that in the business world individualism is not a desired trait. Working with others as a team can provide greater benefits for everyone within an organization. I always give a 100% at everything in life. My passion and enthusiasm are traits that are going to help me achieve my professional goals. When I start something I commit to it completely until the finish. Perseverance and patience are part of my persona. In life one must realize that hard works pays off and eventually a good worker will get the recognition the person deserves from the corporate world.
During the course I learned a lot about myself. I realize that there are lots areas that I need to improve in order to become a better person. My experience in the classroom also taught me about the importance of teamwork. Teamwork occurs when group members work together in ways that utilize their skills efficiently to accomplish a purpose (Schermerhorn, Hunt, Osborn, 2003, p.194). An assessment that helped me realized the things I have to do to become a better team player are Belbin Team Roles Inventory. Belbinâ€™s framework helped me realize that within a team setting I can help out the team by adapting my personality into a role that can benefit the team the most. Some of the roles include resource investigator, coordinator, shaper, monitor evaluator, implementer, and finisher (Belbin, 2001). I realize after learning about Belbin team roles inventory that I usually undertake the role of evaluator. There are new trends in the workplace that must be understood in order to become a businessperson that can adapt to the changes in the marketplace. Three of these trends are technological progress, increased mobility, and deculturation. Technological
Write something about yourself. No need to be fancy, just an overview.